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5 Digital Marketing Gems to grow your business



By Oneil Falknor


Companies today depend on digital marketing tools to survive.


Sounds dramatic, right?


But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks.


And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.


The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos.


Digital marketing tools by strategy


We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.


Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack.


Check out these 5 gems below to get a jump on the competition:


Social media marketing tools


We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.


A prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want.


Managing all of the moving pieces of social media “by hand” is a recipe for burnout. Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals.



Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.


As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.


Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.


Oh, and don’t forget about Sprout’s full suite of social analytics.


Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.



Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.


Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.


The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.




We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.


Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.


Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.


Email marketing tools

Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.


From list-building and improving deliverability to coming up with awesome offer campaigns, let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.



SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.


For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.


We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.




lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.


Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.


Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.




Which digital marketing tools are part of your stack?


With the right tools at your disposal, you can streamline your marketing campaigns and automate a ton of tasks in the process.


Any combination of the tools above can serve as the foundation for a solid digital marketing stack. Don’t be shy about test-driving and going through trials to find what works for your business and budget.


Once you’ve sorted out your digital marketing tools, you can move forward with your campaigns with a sense of confidence and likewise keep a better pulse on your marketing efforts.


And if you haven’t already, make sure you check out our variety services to help your social marketing campaigns so they align with your business’ goals.


 
 
 

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